“I’m not a regular mom, I’m a cool mom!"


Sasha Exeter is a Canadian based content creator, brand marketer and entrepreneur. She is widely known for her a one of a kind digital destinations where she shares her very real and always truthful approach to living her life with a focus on fitness, wellness, education and motherhood.

a little bit sweet and A little bit salty

A single mother with a thriving career as a sought after brand collaborator, Sasha hopes her platform and voice will inspire and motivate people to create positive change both for themselves and the circle that surrounds them. It is her unique approach to fitness and wellness that encourages just about anyone to not only move their body, but to take care of it from the inside out. And she should know. She is a retired elite athlete, left a high level corporate job to create her own brand and 

she beat not one, but two, life-threatening chronic illnesses through a holistic approach to diet and exercise. 

 It is that expert knowledge, deep experience and sheer perseverance combined with her honest approach to sharing her journey that resonates with so many people as well as the brands she partners with. The Toronto native has created award winning campaigns with like minded brands that share her commitment to supporting peoples lives and lifting them up. 

Collaborative partners include Activia, Vichy, Indigo, & BMW and she is very proud to be the national face of Joe Fresh Active. She is a true pioneer in the digital space and lives every precious moment of every day by her credo, "You don't have to have it all to be good enough."

I BELIEVE IN:

Myself, manifestation, a good cry when it's needed, in being straightforward.

I'm ABOUT:

A nice glass of wine, self-care, a great meal with even better company, a lazy Sunday, bubble baths, and a last-minute getaway.

YOU CAN FIND ME:

In Joe Fresh stores and on JoeFresh.com, in the gym, on walks with my dog and kid on the waterfront, in my home office.

daily rituals

Journal writing and morning affirmations, workouts, quality time with my daughter, a good skincare regime, drinking a gallon of water, sipping my favourite teas.

watching: 

DRINKING: 

READING:

CRAVING: 

The Queen's Gambit 

A hot cup of tea 

The Vanishing Half

Carbone's spicy rigatoni

Currently

listening:

 A 90's r&b music playlist

My Favorite Things

The Beach or Lake: There's no place I would rather be than by the water.

my happy place!

Traveling: I love exploring new places or returning to fave sunny destinations.

The Gym: It truly is my happy place. Working out makes me feel confident and ready to take on anything that comes my way.

My Favorite Things

Sunshine. Wayfarers kickstarter semiotics, quinoa godard dreamcatcher hexagon pop-up hoodie.

my guilty pleasure

view more >

Ice cream. Microdosing gochujang keffiyeh salvia. Hoodie knausgaard art party.

Photos! Hashtag fashion axe palo santo fanny pack, ramps cornhole messenger bag asymmetrical direct trade slow-carb everyday carry chartreuse tofu godard.

This      That

SUNRISE


TEA


SAVORY 


DOG PERSON


EARLY 
BIRD


PARTY GIRL


SNEAKERS

or

SUNSET


COFFEE


SWEET


CAT PERSON


NIGHT OWL


HOMEBODY


HEELS

Where I stand on the super important stuff... Agree / disagree? 

“ Your children will become who you are, so be who you want them to be.”

sasha says: