Fresh off my chic snowboarding trip to Collingwood, I am still in apres ski mode and loving all things related to this luxury pastime so you could imagine my extreme content when I heard about Louis Vuitton opening a “ski resort” boutique in the Swiss Alps. The French luxury brand chose a traditional ski chalet for their outpost on the renowned Promenade, which was built in 1913 and allows patrons to ski or board right up to the front of the cozy boutique to browse the collections – I. CANNOT. DEAL! Ironically, the store opening marks the winter destination’s 700th anniversary – natch!

If you haven’t just started mentally planning a ski trip to the Alps, I am sure that these images and promo video featuring Kristina Bazan will have you immediately checking the balance on your frequent flier airmiles account.

XO,

S