Marc Jacobs Appointed Creative Director of Diet Coke

February 18, 2013

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Marc Jacobs for Diet Coke

It is not uncommon to see an off-duty model wear a piece of clothing from one of Marc Jacobs’ brands or hold on to a can of Diet Coke like their life depended on it (and let’s be real, with a cigarette usually in the other hand to stop them from putting food in their mouth), so, I guess it only seemed natural for the 49 year old designer to join forces with mega global brand.  Jacobs was recently appointed the Creative Director of Diet Coke and just debuted the first look of the new cans on the heels of his 2013 F/W collection which was shown during New York Fashion Week. I mean, was he not busy enough already overseeing the creative direction of Louis Vuitton and his namesake line?

Marc Jacobs for Diet Coke

I am not a lover or drinker of any carbonated beverage, but the re-design of the can and the clever marketing, definitely got my attention. The fashion designer decided on 3 can designs, one to celebrate each decade since the drink was launched 30 years ago (the eighties, nineties and noughties). Jacobs recently stated, “I Heart ’80’s embodies the rise of the empowered woman in all her glory, while I Heart ’90’s when extravagant attitude of the era where fashion, music, and art collide in a glamorous explosion of strong femininity and daring attitude, and I Heart ’00’s is a playful and lighthearted illustration of the sporty-cool decade, embodying humor, sexiness and energy.”

Take a look at the hilarious commercial spot starring Marc Jacobs as the Diet Coke hottie:


…leave it Jacobs to find a way to make the fizzy concoction filled with aspartame look glamorous and sexy. The bottles and cans will be rolled out in stores at the beginning of next month. What do you think of the new Diet Coke can? Yay or Nay?



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