Bad Boy recording artist, former model and ex of Sean “Puffy” Combs, is the latest celeb to enter into the retail collaboration world with her upcoming capsule collection for Forever 21. The project comes off the heels of her latest album release, which dropped on April 11th and features Wiz Khalifa and Rick Ross. The brand has been known for capsule collections with always choosing on-the-rise artists such as Sky Ferreira and indie designers like Rory Beca. With Cassie’s stunning looks, rocking bod and street style, she’s pretty much a perfect match for the brand: “We chose R&B sensation Cassie for our new capsule collection because she perfectly embodies the spirit of Forever 21 and summer, with her forward-thinking style and downtown-cool vibe.” said Linda Chang, Global Marketing Director of Forever 21, Inc.
The upcoming collection tells two stories, which celebrate the vibrant LA culture. The East Side collection pulls from Los Angeles’ street style aesthetics, which reflects the free spirited 90’s urban culture. Conversely, The West Side collection brings the chill, laid back coolness of the City of Angels with oversized sunnies, crop tops, eclectic printed skirts, cool sneaks and abstract printed clothing.
The line is available online tomorrow (April 18th) and in-store on Friday April 19th!