Nike has long been a leader in the athletic and performance apparel game but as of late, they have been taking over the fashion world little by little with their chic limited edition “Silver“ and “Rose Gold” Fuel Bands and of course the Flyknit sneakers that style bloggers, editors and just about everyone in between has been rocking religiously. So it really shouldn’t come as a huge surprise that the brand is looking to obtain notoriety in the fashion world with the announcement of their much anticipated street wear line with Givenchy designer Ricardo Tisci (launching this Spring) and it’s latest fitness collabo, Nike “”Tight of the Moment” (NTM) designed by Japanese artist Yuko Kanatani.
It’s a well known fact that looking good in fitness apparel, plays an integral role in motivating people to exercise. I always want to look my best and I don’t think a crossfit gym, pilates/yoga studio or running should be an exception. An to be completely honest, an old Hanes tee and some oversized sweatpants really don’t entice me to want to go to a Spin class…you know what I mean? Nike’s “Tight of the Moment” project marks the first time the brand has worked with an independent artist and celebrates the coming together of athleticism and artistic design, and in my opinion…they nailed it! “Performance is typically achieved through science, ” Yuko says. “But mood impacts performance as well, and since visuals influence one’s mood, I looked to create colourful and cheerful artwork! I wanted to lift the spirits, and thus the performance, of those wearing the tights.”
In the coming months you can expect to see a fabulous collection of bright and colourful tights developed in conjunction with Kanatani. The first pair in the series, which I wore on my trip to Mexico City, is a beautiful kaleidoscope motif that the Tokyo based artist designed using a body map provided by the Nike Sport Research Lab. This body map uses athlete informed data to show the location of an individual’s muscles; in addition to heating and cooling zones. “At the beginning of the project, needing to match my drawings to a moving body was quite a hurdle…but it also was very inspiring and interesting to have outside direction and try something new.”
If this NTM x Magical Kaleidoscope collection doesn’t motivate you to keep on track with your fitness goals for 2014, I don’t know what else will. Nike obviously made this collection to be just as functional as it is fashionable by using their Soft Dri-FIT fabric to help us ladies stay comfy and dry while working our butts off. From what I hear, there are limited quantities available so you better act quickly. Both the Nike Pro Sports Bra and the Nike Pro Tight are available in store and on Nike.com