FITNESS

Nike Tight of the Moment (NTM) x Magical Kaleidoscope Collection

February 4, 2014

Nike has long been a leader in the athletic and performance apparel game but as of late, they have been taking over the fashion world little by little with their chic limited edition “Silver“ and “Rose Gold” Fuel Bands and of course the Flyknit sneakers that style bloggers, editors and just about everyone in between […]

Mommy + Me Grey County Adventure
8 Reasons Why You Should Be Weight Training
Custom Mommy + Me Bathers
Now Trending:
I'm SASHA!

Welcome to my Blog! Happy to have you on the journey.

hello,

Nike Magical Kaleidoscope Tights

Nike has long been a leader in the athletic and performance apparel game but as of late, they have been taking over the fashion world little by little with their chic limited edition Silver and “Rose Gold” Fuel Bands and of course the Flyknit sneakers that style bloggers, editors and just about everyone in between has been rocking religiously. So it really shouldn’t come as a huge surprise that the brand is looking to obtain notoriety in the fashion world with the announcement of their much anticipated street wear line with Givenchy designer Ricardo Tisci (launching this Spring) and it’s latest fitness collabo, Nike “”Tight of the Moment” (NTM) designed by Japanese artist Yuko Kanatani.

Nike Magical Kaleidoscope Tights

Nike Magical Kaleidoscope Tights

It’s a well known fact that looking good in fitness apparel, plays an integral role in motivating people to exercise. I always want to look my best and I don’t think a crossfit gym, pilates/yoga studio or running should be an exception. An to be completely honest, an old Hanes tee and some oversized sweatpants really don’t entice me to want to go to a Spin class…you know what I mean? Nike’s “Tight of the Moment” project marks the first time the brand  has worked with an independent artist and celebrates the coming together of athleticism and artistic design, and in my opinion…they nailed it! “Performance is typically achieved through science, ” Yuko says. “But mood impacts performance as well, and since visuals influence one’s mood, I looked to create colourful and cheerful artwork! I wanted to lift the spirits, and thus the performance, of those wearing the tights.”

NTM x Magical Kaleidoscope Collection

In the coming months you can expect to see a fabulous collection of bright and colourful tights developed in conjunction with Kanatani. The first pair in the series, which I wore on my trip to Mexico City, is a beautiful kaleidoscope motif that the Tokyo based artist designed using a body map provided by the Nike Sport Research Lab. This body map uses athlete informed data to show the location of an individual’s muscles; in addition to heating and cooling zones. “At the beginning of the project, needing to match my drawings to a moving body was quite a hurdle…but it also was very inspiring and interesting to have outside direction and try something new.”

If this NTM x Magical Kaleidoscope collection doesn’t motivate you to keep on track with your fitness goals for 2014, I don’t know what else will. Nike obviously made this collection to be just as functional as it is fashionable by using their Soft Dri-FIT fabric to help us ladies stay comfy and dry while working our butts off. From what I hear, there are limited quantities available so you better act quickly. Both the Nike Pro Sports Bra and the Nike Pro Tight are available in store and on Nike.com

+ show Comments

- Hide Comments

add a comment

Leave a Reply

so hot right now

I'm Sasha, forever grateful & always listening to 90s RnB!

I'm currently reading The Vanishing Half by Brit Bennett. Its amazing! If you want to find out more about my favorite things click below! 

more about me

hey there!

8 Reasons Why You Should Be Weight Training

READ IT 

BLOG POST 

Mommy + Me Grey County Adventure

read it

blog post

Latest Posts 

Steal My Launch Playbook

Poke fixie kickstarter fashion axe mixtape brunch. Small batch bushwick master cleanse waistcoat, everyday carry chillwave la croix. Jianbing next level narwhal, messenger bag.

DOWNLOAD

Free guide

From Zero to Launch

First Name

Email Address

Home
PARTNERS
About
PRESS
blog

sasha exeter.COM

follow along 
on Instagram:

SEND us A NOTE >

@SASHAEXETER >

© SASHA EXETER  2020  |  Design by Team sasha |

IN FOCUS
Follow

Get every new post on this blog delivered to your Inbox.

Join other followers: