Graphic tees are nothing new to the fashion world and since it’s arrival on the scene they have only continued to gain in popularity. With most logo tees these days using a play-off of a logo or fashion brand name, Toronto based company Bad Etiquette caught my eye several weeks back and I have been dialed into the brand ever since. With a simple black and white palette, clean aesthetic, and dope logos found on their tees, hoodies, and snapbacks – inspired by the Designer Lionel Wong’s ethos, I think the Bad Etiquette team is definitely onto something here.
Within seconds of checking out the brand’s website, you will immediately understand Bad Etiquette’s vision and hopefully like me, fall in love with their dedication to “always keep shit f*ckin’ real!”. With clever street influenced product descriptions and a hip hop themed sizing chart – (“Biggie Smalls”, “Middle Man”, “Livin Large”, and “XL Baby” are the sizes available to chose from) confirmed that Bad Etiquette was not just your run of the mill street label. I had an amazing chat with Wong a week ago, who also happens to be the Associate Creative Director at one of the city’s leading ad and creative digital agency’s, One Method. During our talk he explained a bit about his obsession with creating and love of community, which was the catalyst for the line. Although Bad Etiquette’s first capsule collection is men’s…it’s slim fit and super luxe cotton makes it easy for us ladies to rock them as a tee or a dress.
Photography by Tiffany Sin – TiffanySPhoto.ca
What I’m Wearing: White “Dope & Diamonds” Tee c/o Bad Etiquette // Black “Hoodlm” Tee c/o Bad Etiquette // Sunglasses by Rayban // Shoes (old) by Aldo *Both tees shown here are size medium aka “Middle Man”
To view the full collection, which also includes hoodies, and to order online head to their website here and please remember to exercise good social etiquette and follow them on Twitter and Instagram!