During the month of March, Equinox invites you to play along in their updated version of the classic “Truth or Dare” game we remember from our childhood, which they have appropriately titled, “Truth or #EquinoxMadeMeDoIt”. Unlike your other run-of-the-mill social media contests, this one will push you to reach far outside your comfort zones by accepting one of the brand’s weekly challenges.

What Could You Win?: Each week a different gift will be given away in addition to 2 all-access Equinox memberships (aka the Holy Grail) to one overall “Truth” winner and one overall “#EquinoxMadeMeDoIt” winner at the end of the contest.

To get started, simply follow @Equinox on Instagram which will allow you to stay abreast on the upcoming challenges and winners (this is the only account you need to follow to be eligible to play). The “Truth” and “EMMDI” challenges both have their own dedicated Instagram accounts, respective challenges and can be found at @EQX_Truth and @ESQ_EMMDI. You simply decide which challenge you want to take on (following these two accounts are NOT mandatory).

Each Wednesday a new challenge will be announced with the weekly winners being announced the following Tuesday. Grand prize winners will be announced on March 25th, 2015. There’s still time to enter the first contest for a chance to win a pair of custom Equinox Beats by Dre headphones (above). Entries must be posted for the headphones before midnight EST March 2nd, 2015. Check out the “truth” and “EEMDI” challenges for week one here and here and stayed tuned to upcoming challenges via Instagram. CHECK OUT THE FAQ’S TO GET MORE DETAILED INFORMATION ON THE CONTEST!

Best of luck to all who enter!!!!