One of the biggest trends this year has undoubtedly been chic and functional athletic wear. Otherwise known as clothes that can literally take you from the gym to the streets. Personally, I hope this trend never goes out of style. I am thoroughly enjoying the fact that it’s acceptable now for me to leave the gym and go directly to a meeting or lunch without getting a judgemental side eye. Not to mention, I’ve also been able to push the envelope with my personal style by injecting pieces that were previously reserved exclusively for a sweat sesh, into an unexpected evening look – think a sports bra under a chic black blazer paired with a high waisted skirt.
Celebs have played a role in bringing this trend mainstream and Puma has now joined in on the fun by choosing one of the world’s biggest stars to come on board as their new Creative Director. If you follow Rihanna on Instagram, this news doesn’t come as a huge surprise. The Bajan beauty, who has also been named as the brand’s womens’ global brand ambassador, has shared a few posts alluding to her close involvement with the company. In her newly adopted role, Riri is working with Puma to design and customize the classic styles in addition to creating new styles to add something new to their portfolio.
For month’s I’ve been teased with the first (and only) campaign image that was released back in the spring. Having collaborated with other global brands in the past such as; Armani, River Island and of course Balmain, this will in fact be Rihanna’s first time to the rodeo as a Creative Director for an international label and I am very excited to see where they creatively take this partnership.
I got my hands on some of Puma’s hero training pieces that is just hitting stores now featuring items from the PWRShape collection and the Ignite XT training shoes. The blue coral hued, tights have compression to help with movement and is brilliantly high waisted to add a figure flattering shape and prevents any unnecessary exposure of the rear area when bending over. The sportsbra I’m wearing is actually my favourite from the collection. It provides all the necessary support with stretch fabric, padded shoulder straps and a criss crossed back for added comfort. I’m rocking it sans shirt but the one-piece moulded cups gives a beautiful and seamless shape underneath a tank. For more on Puma’s latest women’s training collection, head to Puma.com
Photography by AMillionMinds.ca