LIFESTYLE

Activia Women #InSync Series and Commercial

October 6, 2016

This year has been very emotional for me. The word “emotional” usually has a negative connotation to it, but in this particular instance, its all positive. A few months ago I was approached by Danone to be apart of an amazing campaign with Activia Yogurt. The very first thing that stood out about this potential […]

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This year has been very emotional for me. The word “emotional” usually has a negative connotation to it, but in this particular instance, its all positive. A few months ago I was approached by Danone to be apart of an amazing campaign with Activia Yogurt. The very first thing that stood out about this potential partnership was that it did not appear to be a blatant product push. In fact, when I read the campaign overview I was surprised to see that the project was not product focused at all, but rather a chance for 9 Canadian women to be able to tell the country their story on how they live a balanced life.

Could this really be possible? Can a company actually want to focus on my personal story and journey, rather than promoting their existing products or a recent product launch? Well…turns out, yes they most certainly did and the timing couldn’t have been any more perfect. After the struggles I’ve had to endure, there has been many times where I wanted to give up and didn’t understand why I kept getting faced with so much adversity. However, 2016 has been my best year yet and I have finally started to reap the rewards of all the hard work I put into getting healthy and building a personal brand.

Activia Women InSync Series

I’ve fought my illness for a very long time, only becoming more successful with managing it’s ugly symptoms in recent years by learning to live in sync. Meaning, putting a system in place and developing a new lifestyle for myself that contained the right amount of exercise, activity, diet and meditation. Furthermore, also learning to create boundaries between my work and personal life. So goodbye to working until midnight and never having a day off.  Creating a more harmonious balance in my life not only helped facilitate my recovery, but it also allowed me to spend more time with my family, friends and to nurture the first serious relationship I had been involved in for what seemed like ages. Don’t get me wrong, this was no easy feat. This turn of events began almost five years ago and at this time, my full time job was to just get healthy. My weekdays were filled with medical appointments, meetings with my dietician, naturopath, acupuncturist, reiki specialist, chiropractor and RMT, oh and let me not forget my psychologist and the numerous Cognitive Behavioural Therapy classes I had to attend to help me deal mentally with everything going on. My illness isolated me and caused me to become anti-social, ultimately was the end of my engagement (which truth be told was a relationship that was flawed and toxic from the start) not to mention the tangible losses such as; my loss of income from not being able to work, my vehicle, and having to move back in with my parents as an adult. Trust me, it was a lot of loss all at once and looking back now, it’s not at all surprising why I was also suffering from depression and anxiety.

People always ask me how I found the strength to turn things around. To be honest, a lot from that time was a blur and I cannot really remember every single detail. I am athlete and competitive by nature so I think I just wasn’t going to go out without a fight. I knew truly deep down that up until that point, I had not done everything I could to rehabilitate myself, besides drowning my body in pharmaceutical meds prescribed by specialists and laying in bed watching my life pass me by – which was clearly not working. I mean, I didn’t think things could possibly get any worse, so I decided to attempt the alternative route with eastern medicine. This change of direction, in addition to my ridiculously supportive family, eliminating stress, changing my diet and consistent exercise was critical in getting me to where I am today.

As part of this multi-faceted campaign with Activia, I shot an individual commercial going a bit deeper into my personal story, which was shot earlier this summer in Montreal. When you live something day to day, it’s difficult to see how far you’ve come but being a part of this project has allowed me to reflect on everything that has happened and see my exponential growth. I cried uncontrollably the first three times I watched this video.  Almost not recognizing the person in it because just five years ago I was a young women on bed rest suffering from a debilitating illness not knowing what the future holds. My life has changed dramatically and through balance I’ve created, I feel strong, I am happy, I am creative, I feel limitless and I am finally in sync.

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There’s so much more to come in this campaign and I can barely contain my excitement, so stay tuned. In the meantime, click here to learn more about the other 8 women and their stories, search the hashtag #InSync on social media or follow Activia Canada on Instagram and Youtube.

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