Cars to me is what clothes are to most people. A way to make a statement without having to say a word. This sentiment is also shared by the design team at Buick who has put a considerable amount of time to help reposition the brand and create a vehicle that represents the highest quality of Buick luxury to date. The new Enclave Avenir has single handedly changed the way the way the world, myself included, will view Buick going forward. I know some of your perceptions have already changed just from reading my blog posts and following along on my IG stories. This brand transition has been successful because Buick has been taking cues from other industries that have a high regard for craftsmanship. The design team has used interior design, fashion and beauty trends as their main source of inspiration with one simple goal in mind. To create a vehicle that would be an expression of a discerning, fashion forward and conscious consumer.
To celebrate this new direction and their successes with the new premium Avenir trim line found on the Enclave and Lacrosse, I was treated to an intimate evening with the Buick team and some friends at the Art & Sole Academy; the first shoemaking school in Canada that offers workshops and classes in the art of custom shoemaking. I was chauffeured to the event in a white Enclave that has the same Avenir trim as my own and it was pretty nice actually to be able to to relax and enjoy the ridiculous amounts of legroom that’s available in the middle row. Learning the ins and outs of the shoemaking process from Art & Sole’s owner Jennifer Allison was amazing but what blew all of our minds was that we all got to design a custom pair of leather driving shoes for ourselves that night. Not just any old leather either may I add. We got to choose from the same leather options that are available in the 2018 Buick Enclaves. Now that should say something about the quality materials used inside these vehicles. We each traced and measured our the bottom of our feet and instep and then went on to choose the base style, colour of leather, leather type, uppers, lace and trim details. So fun, yes, but the plethora of options made it pretty stressful, not going to lie. Then we went on to learn a basic stitching technique for leather fabrications from Jennifer. This was definitely not my strong suit but I will soon have a custom shoe to match the interior of my Buick and that’s pretty damn cool. Before heading home, we even had personalized keychains made by the lovely chap below with our initials on it.
Members of the GM and Buick design team were on hand and it is really inspiring to see a group of women behind this dynamic team. Over the past couple years, I have gotten to know Catherine Black, Buick Colour and Trim Design Manager who in my opinion has the coolest job ever. Black is in charge of developing concepts, colours and shapes that reflect Buick’s customer alongside the marketing, engineering, and manufacturing departments. She is also the face of the design team often called upon to brief media on some of the trends they have forecasted several years prior to vehicles hitting the auto show circuit. I actually got to chat extensively with her about the design details for the Enclave Avenir over a year ago during it’s reveal in NYC at NAIAS and she has this to say about about where the Buick teams are today,
The whole synergy and interaction between the designers, clay and digital sculptors, engineering and colour & trim is extraordinary. Together we are charged with evolving the brand and the portfolio with the timeless qualities we value most – beautiful, premium, comfortable, effortless and intelligent.”
My custom shoes, fingers crossed, should be arriving in the next few weeks and I can’t wait to show you guys what I designed. Even more excited to own my very first driving shoe that will not only look great but be functional too. Want in on customizing your own pair of leather driving shoes from Buick? Starting May 15th, you can express your own personal style by customizing and designing your own, which is pretty major. They will be available in very limited quantities, but on the upside, they will be made available on www.artandsoleacademy.com/buickstyle for only $189, when trust me, they are probably worth a lot more. Head to Buick.ca to find more information on the Enclave Avenir and full portfolio of Buick’s 2018 vehicles.
This post was created in partnership with Buick Canada however all thoughts and opinions are my own