Just off the heels of the successful collabo with AdR earlier this month, the look book images recently surfaced for the retailer’s next joint effort with avant-garde label, Maison Martin Margiela. Based on previous collaborations with high end designers, which are usually house hold names but not affordable to the masses, I fear that this launch may result in less than lackluster sales, similar to the fail Lanvin capsule collection. I have to admit, Margiela isn’t exactly my cup of tea for my personal wardrobe, but I can obviously appreciate good clothes and art when I see it.
I was a bit surprised to see a label like Margiela position themselves with mass retail, so I’m guessing a lot of things have changed since the notoriously press shy designer, who became famous for his minimalist, conceptual designs, went his separate way after the label was acquired by Diesel a decade ago. The brilliant designer, who is referred to as a “designer’s, designer” had such a supreme low-pro that he had never relished in a single post-show curtsy on stage or has yet to have his photo taken. Even if you have not seen any creations by the label before, I have a good feeling that Margiela may sound vaguely familiar. You may recall Kanye rapping about it in Niggas in Paris, “What’s that jacket Margiela? Doctor’s say I’m the illest, cause I’m suffering from realness. Got my niggas in Paris, and they goin’ gorillas, huh!” Or in JayZ’s verse in Run This Town with Rihi, and Mr. West.
After reviewing some of the pieces (the full line consists of 104 pieces heavily referencing the label’s most iconic items), I am confident that true fans of the French fashion house will be more than pleased that the designs are not dumbed down and we will see the exaggerated proportions and deconstructed shapes the label is undoubtedly known for.
The women’s line is chocked full of fierce, androgyny looks; extremely loose fitting pants – and I am not using the term “loose” lightly, short hemmed trousers, over-sized coats & jackets, extravagantly draped dresses and intricately folded outerwear, and drool worthy sparkly leggings. For those daper dudes looking for pieces from the line, they can expect razor sharp tailoring, un-even/short hemlines in the overcoats and pants, white painted boots & jeans and even a guitar bag, which my fiance will literally go mental over.
Launch date for the collection is slated for Nov. 15th in 230 H&M stores worldwide, in addition to online. Let me know what you think…is this collection worth waiting in line for hours?