Fashionphiles, you can enjoy your Grande Fat-Free Lattes on the morning of May 30th while livestreaming Hugo Boss’ Men and Women’s 2013 Winter Collection runway show at The Power Station of Art in Shanghai, China. Leading up to the label’s show, Hugo Boss has developed an amaze digital campaign and short film, which is made up of multiple episodes titled, “Shanghai Affairs”. The series of episodes was directed by photographer Noam Griegst and stars Taiwanese actress Lin Chiling and gorgeous supermodel Jon Kortagerena (ranked in the top 10 of the World’s Most Successful Male Models by Forbes). The actors’ story is mysteriously interwoven with the BOSS fashion show and two runway pieces have strong supporting roles and are shown in glimpses throughout the film.
Image stills of Lin Chiling and Jon Kortagerena, staring in Hugo Boss’ “Shanghai Affairs”
Taking fashion in the digital world to the next level, Hugo Boss will be making two limited runway pieces available for purchase directly online during the livestream fashion show – looks available in limited editions of only 100. Here is a little sneak peek of the “Shanghai Affairs”…
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