Sure, I may get the opportunity to work with a lot of car brands but don’t make the assumption that my affinity for luxury cars stems from partnerships through my blog. I am almost embarrassed to admit that my final paper in my International Business class in university was on the impact of entry luxe vehicles making it’s way into the automotive industry. I know, nerdy right but hey some girls like handbags and shoes, I just really love cars. Over the last 15 years, I’ve watched just about every premium car manufacturer add a moderately priced entry level vehicle into their line-up. What does this mean exactly? A 20something climbing the corporate ladder no longer has to wait 10 years to have the vaunted badge of a Mercedes on the hood of their car. They can now afford one for almost the same price as a fully loaded Acura or Nissan – crazy right?
So does getting an extra luxe whip mean you’re getting entry level quality in regards to finishes, features, power, speed and after purchase service? Well the assignment I submitted to my prof many moons ago argued yes, but lot’s has changed in the industry over the last decade. Case in point, Range Rover’s tiny but mighty 2016 Evoque. Honestly, I was a bit reluctant to accept the keys to this vehicle in fear I would be underwhelmed. “What happens if the vehicle doesn’t match up with the rest of the brand’s impressive line-up? And how can a compact SUV that is such a departure from the design of the much beloved LR4, Range Rover and Range Rover Sport models measure up?” These are the kind of questions that immediately swirled around in my mind when the opportunity came my way. I mean, if it failed to impress, that would have made for an awkward blog post. BUT…the Range Rover Evoque is proof that one shouldn’t judge a book by it’s cover or in this case, a low(er) price tag! The “Baby Rangie” launched in 2011 and is Land Rover’s most successful model ever. Shocking, isn’t it?! After reading this little fact online, I then started taking stock of the cars I saw on the streets here in Toronto. I swear, 1 in every 5 SUV’s seemed to be an Evoque. After spending quite a bit of quality time in the vehicle, it’s easy to see why it’s been a hit…a whole lot of tech, capability, and style has been crammed inside this compact SUV.
The sleek shape of the exterior turns heads on the road for sure, but it’s the car’s interior, handling and performance that won me over and more importantly sets it apart from it’s competition in the crossover category. Attention to detail was definitely paid here with brushed aluminum finishes and gorgeous double stitched oxford leather upholstery. If you’re the market to purchase, here’s a tip on interior leather choices. Go with black. Although beautiful, the lunar (white) coloured leather seats literally absorb colour from your clothes, with denim and dark coloured bottoms being the biggest stain culprits. The classy cabin layout closely resembles other Range and Jaguar models and is pretty well equipped with plenty of extras you can add on like; the luxury seating package for $1,700 (front seat heating/cooling and massage; rear seat heating), Driver Assist ($2,700) which includes parking assist, lane keeping assist, surround camera, blind spot monitor etc, in addition to a panoramic roof, privacy glass and heated steering wheel. All a must in my books, but be careful, these extras can add up quite quick. The slab sides and smaller windows gives the car a sportier aesthetic than the Audi Q5, even though it’s taller. However, the rear window is extremely shallow so I found it a bit difficult to see out of when parking, but I guess that’s what the rear cam is for, right?
Looking good and handling well on city streets is one thing but the true test for the Evoque was whether it can handle like a capable off-roader like it’s older siblings the Land Rover LR4, Range Rover Sport and Range Rover. Similar to the LR4 I took on my Land Rover Canada Off-Road Adventure in Montebello, Quebec earlier this year, the Evoque comes equipped with Hill Decscent Control, which gradually eases the car down a steep hill and Terrain Response, a technology that automatically changes the car’s settings for off-road driving, allowing it to easily navigate snowy, icy and hilly terrain.
Photography by Nathalia Allen
So here’s the skinny; my feelings towards the exterior design of the Evoque is not the way I feel about the Range Rover Sport (which I LOVE!) but it handles well, has beautiful interior design features, a size perfect for urban roads and the occasional road trip, Plus the technology I would look for in a luxury vehicle minus the hefty price tag. The price of this entry point SUV comes in at $49,990 for the base model, almost $60K less than the standard wheelbase Range Rover, which starts at $108,490 (my HSE model comes in around $56,490). To learn more about the Evoque and Land Rover’s portfolio of vehicles, head to LandRover.ca.
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