Sasha Exeter x Joe Fresh Activewear Launch

June 17, 2021

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It’s no secret to all of you that even before the pandemic, I lived my life in activewear. As a former athlete, I can confidently say I’ve spent more than half my life in activewear and I am not mad about it. Designing a capsule collection with Joe Fresh is the pinch me moment I’ve dreamed about for as long as I can remember. This project has been in the works for a year and a half and means so much to me, for so many reasons. I’ve worked with Joe Fresh longer than any other brand partner and this next step in our partnership just felt right.

It is so important to me that we all feel good, look good and are supported in any activity, even if that activity is running to the store, walking with friends, or watching Netflix! I know when I, and my daughter, have the right clothing, we are motivated to move our bodies, play, and have some fun.

Since I first partnered with Joe Fresh five years ago, I have been taking endless notes, sketching out designs and most importantly listening to you and reading every single comment. So here we are!!! We have created a line that is accessible, affordable, inclusive, and most important super-duper dope and I cannot wait for you to check it out and share all your looks and moves with me and Maxwell. Shop now!!!!

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I'm Sasha, forever grateful & always listening to 90s RnB!

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