Behind The Scenes: Love & Lore x Sasha Exeter

November 9, 2021

Mommy + Me Grey County Adventure
8 Reasons Why You Should Be Weight Training
Custom Mommy + Me Bathers
Now Trending:

Welcome to my Blog! Happy to have you on the journey.


After years of wearing Love & Lore’s sleepwear, I am SO proud to have released my very own sleepwear capsule this week in collaboration with Indigo.

The limited-edition drop includes: a tailored PJ set, matching headband, eye mask and coordinated reading robe and taking design meetings IRL at the Indigo head office truly was the cherry on top of a beautiful, creative process with the team!

We really took our time over the last year to develop something special and spared no details during the design process from sustainable fabric that’s both gentle on your skin and helps manage moisture (for the sweaty sleepers out there) to buttons made from 100% natural sea shells. Before starting this design process I had never heard of TENCEL™ Lyocell and I am so pleased that the Indigo team brought it to me as a fabric option. The fibres are extracted from sustainably grown wood, processed in a closed loop system that recovers and reuses solvents used, which all comes together to significantly minimize the environmental impact of production. Plus it feels like a dream so it’s a double win!!

Photography by David A. Pike for Indigo

I believe that a good day begins with good sleep and I take my daily chance to reset when I climb into bed for the night VERY seriously. I was truly ecstatic when my Indigo fam came to me with the opportunity to develop my very own sleepwear capsule under the Love & Lore umbrella and I’m thrilled to finally be sharing it with my online fam. 


Sleep well, beauties!

+ show Comments

- Hide Comments

add a comment

Leave a Reply

so hot right now

I'm Sasha, forever grateful & always listening to 90s RnB!

I'm currently reading The Vanishing Half by Brit Bennett. Its amazing! If you want to find out more about my favorite things click below! 

more about me

hey there!

8 Reasons Why You Should Be Weight Training



Mommy + Me Grey County Adventure

read it

blog post

Latest Posts 

Steal My Launch Playbook

Poke fixie kickstarter fashion axe mixtape brunch. Small batch bushwick master cleanse waistcoat, everyday carry chillwave la croix. Jianbing next level narwhal, messenger bag.


Free guide

From Zero to Launch

First Name

Email Address


sasha exeter.COM

follow along 
on Instagram:



© SASHA EXETER  2020  |  Design by Team sasha |


Get every new post on this blog delivered to your Inbox.

Join other followers: