LOFT 2017 Winter Collection Media Preview

After almost 20 years in the retail game, LOFT has become known for their affordable head-to-toe looks and easy to wear separates, especially amongst women in the corporate world. In their earlier years, what I like to refer to as LOFT 1.0, the brand was more one dimensional and appealed to a more narrow demographic. […]



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I bet if we were all told 5 years ago that we were going to be in a long term lockdown due to a global pandemic, working from home for a year, perpetually having to wear K95 face masks whenever we left the house for “essentials”, with kids doing remote learning from home, never in […]

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Every single item in my “2014 Holiday Gift Guide For Her”, is either an item I currently have and love or one that is on my own wish list this season. I have been recently testing out some products from Make Up For Ever in preparation for the holidays and have religiously been using some […]

Make Up For Ever Holiday Beauty Giveaway


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Not too long after launching my site I was blessed with the opportunity to partner with Ann Taylor so the company is very near and dear to my heart. Living in the U.S. for several years I was already familiar with the brand but became an official part of their family when I was named […]

Getting To Know Ann Taylor’s Creative Director Lisa Axelson


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Procrastination is oh so common during this time of the year…finding the right gift for your loved ones can be a difficult task – and leaving it until the last minute can cause even the most zen person anxiety. For all of you last minute shoppers out there, I’ve rounded up some of my ultimate […]

So Sasha 2013 Holiday Gift Guide For Her


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Last week I posted about my latest visit to Pink Tartan’s flagship which included some gift ideas from the brand’s lifestyle concept store and Founder Kimberley Newport-Mimran’s top picks for dressing during the holidays. However, I have some favourite pieces of my own and worked alongside Pink Tartan’s Shane Coleman to curate four insanely amazing […]

Dressing for the Holidays With Pink Tartan Part One


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With a phenomenal design career that has no plans of slowing down, a thriving brand that has expanded outside of Canada, season after season has one of the most anticipated collections during World Mastercard Fashion Week, and a handsome hubby who is Canadian fashion royalty…it’s safe to say Kimberley Newport-Mimran is Canada’s First Lady of […]

Get Ready for the Holidays With Luxury Clothing & Lifestyle Store Pink Tartan


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After hearing humors over the summer months about a potential collaboration this winter between Rapper JayZ and US luxury retailer Barney’s New York I almost passed out this week when the first images of the forthcoming collection was revealed. Some may be puzzled as to why the hip hop mogul was chosen for such a […]

A New York Holiday: JayZ + Barneys Exclusive Holiday Collaboration


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We are right in the holiday thick of things and the other day I couldn’t help but wonder; “I’ve made a wishlist of items I would like to receive. I have other people’s wishlists so I know what to buy them and I have done some community work and given back to those who are […]

For The Hostess With The Mostess!


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Need some gift suggestions for your stylish mother, make-up obsessed sister, fashionista bestie?…Or perhaps a few things you wouldn’t mind finding under the tree with your name of it. Here are 9 items that any So Sasha reader would covet this holiday season! 1. Yves Saint Laurent BEAUTE Holiday Cracker – $50 2. Elizabeth & […]

2012 Holiday Gift Guide


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The heiress and (eldest grandchild) of the family-run luxury Italian brand Missoni, Margherita Maccapani Missoni, came to Toronto’s Holt Renfrew’s flagship store this past Thursday, sporting a newly cropped hair-do, to discuss the recent collaboration the fashion house has done with the Canadian luxury retailer in efforts to help raise funds for OrphanAid Africa. It […]

Missoni x Holt Renfrew | Margherita’s Charitable Collaboration


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