After almost 20 years in the retail game, LOFT has become known for their affordable head-to-toe looks and easy to wear separates, especially amongst women in the corporate world. In their earlier years, what I like to refer to as LOFT 1.0, the brand was more one dimensional and appealed to a more narrow demographic. […]

The most important thing I put on every morning may not be what you think it is. I’m sure most women claim it’s their favourite lipstick, a supportive bra or moisturizer but for me it’s my antiperspirant. I have experimented with deodorants for years, struggling with their lack of sweat protection and until discovering Degree’s […]

Toronto’s Financial District is famously known for its architecturally stunning office towers, restaurants and as the shoot location for cult fave legal show “Suits” but unbeknownst to many, the city’s best kept retail secret lives underground inside First Canadian Place and Exchange Tower. I discovered this gem a couple years ago while trying to seek refuge from the […]

I think a common goal for most women-on-the-go is to build a closet full of wearable pieces that can seamlessly take them from the “desk to dinner”. We actually wear only 20% of our wardrobe, 80% of the time, so it only makes sense to arm ourselves with classic items that we can shamelessly keep […]

If you live someplace where you must endure freezing cold temps between the months of December and March, you have probably become very well acquainted with Canada Goose. I’ve collected various styles from the Canadian born Arctic luxury apparel brand over the years that has allowed me to survive some of the coldest winters in […]

Through SoSasha.com and social media I get a chance to share parts of my life and amazing experiences with my followers, but I have come to realize that although you all love the brand experiences and story telling, you’re also very interested in learning the little things about me…the quirks, idiosyncrasies, guilty pleasures, what motivates […]

Leave it to Hudson’s Bay to make rainwear look chic. This spring the Canadian heritage brand joined forces with iconic Swedish rainwear label Stutterheim to launch an outerwear piece so dope, not only will you not mind getting caught in inclement weather, you probably won’t wait for rain on the forecast to wear it either. […]

I feel so grateful to live in a city rich and diverse in culture and with so many neighbourhood pockets, each so different and unique. I’ve lived in many areas of Toronto and in other cities all over the world, but recently I’ve been calling Leslieville home with my love. The area really has that […]

If you live in a city that has sub arctic temperatures between the months of November and April, chances are you take your outerwear very seriously.  I used to believe I had to sacrifice fashion for function to keep warm during the winter, until I was introduced to Canada’s luxury outerwear brand, Sentaler. Over the […]